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L'Oreal Feria Pure Amber P50 combines a clever formula with a beautiful colour to give you a lasting, vibrant new look.
This permanent hair dye contains high-shine conditioning elements and fade defiant technology, so you can love your new style for longer.
L'Oreal Feria P50 works best on dark blonde to very dark brown hair, adding radiant amber tones. If your starting hair colour falls outside of this range, you might prefer a different product from this line. This shade covers greys well, but if you have a lot of them you'll get a very intense result, so bear that in mind when you make your selection.