Born Blonde LightenerConditioning lightener for maximum lightening or pre-lightening before toningMaximum Blonding Results :Provides maximumlightening of your natural hair colour* - more than a blonde shade in a permanent hair colour.Clairol Born Blonde Lightener can also be used with Clairol Born Blonde Toner as part of a unique 2 step blonding system allowing you to achieve one of 5 subtle, shimmering shades of blonde available in the Born Blonde Toner range.Improved Conditioning :Gentle yet effective formulaThe rich blend of conditioners help protect hair leaving it in ideal condition for colour toning (step 2).Includes Healthy Shine Moisturising Balm for added conditioning.* For most effective results use on fair to brown hair. If your hair is naturally dark brown or black, or if your hair has been previously coloured with a darker shade, call the Clairol Advisory Service for expert advice.Unique 2 Step Blonding System :This pack contains everyting you need for Step 1 : Pre-lightening.Step 1 : Pre-LighteningPre-lighten your hair with Clairol Born Blonde Conditioning LightenerStep 2: ToningTone your hair with Clairol Born Blonde Toner (not included in this pack). There are 5 shades to choose from. We advise you choose and purchase your Born Blonde Toner Shade at the same time as Born Blonde Conditioning Lightener.For subtle or dramatic blonde highlights, use Clairol Born Blone Highlights.Please read the instruction leaflet fully before use.